Consumer Behavior and the Plug-In Electric Vehicle Purchase Decision Process: A Research Synthesis

TitleConsumer Behavior and the Plug-In Electric Vehicle Purchase Decision Process: A Research Synthesis
Publication TypeReport
Year of Publication2018
AuthorsMargaret Taylor, K. Sydny Fujita
Date Published01/2018
Abstract

This report synthesizes consumer behavior research as it pertains to the plug-in electric vehicle (PEV) purchase decision process. The purpose is to clarify what is known about the vital role consumers play in the U.S. PEV market as it matures to become less policy-reliant and more representative of the U.S., both spatially and demographically. A more representative PEV market will: help OEMs recoup more of their R&D investments in PEVs; help American consumers access the economic and performance benefits of PEVs; and help the U.S. become more energy independent while improving air quality-related public health and reducing greenhouse gas emissions.

LBNL Report Number

LBNL-2001122